Maybe It’s Christmas
This holiday season, we reunited with the incomparable Michael Bublé to create a short film for Apple—shot entirely on iPhone. Inspired by Michael’s personal challenge to record an entire Christmas song using only iPhone, the film captures the heart and spontaneity of the creative process.
Featuring the studio-grade microphones of the iPhone 16 Pro and its groundbreaking voice isolation feature, Michael was able to record vocals wherever inspiration struck—no headphones, no studio—just pure performance. A love letter to the season, and to the magic of music made simple.