Do We Really Care

We’re incredibly proud to have played a role in this powerful project for Future Utopia—aka the brilliant Fraser T. Smith—and his visionary new album 12 Questions. A bold, thought-provoking body of work that challenges, inspires, and resonates.

Our task: to bring the music to life visually. We created a multi-layered campaign that included animated album covers, cinemagraphs, music videos, key art, and a full social rollout—crafted in close collaboration with the extraordinary illustrator Ori Toor.