To build intrigue ahead of the release of Apple’s new noir crime drama SUGAR, we developed, directed, and produced a cinematic teaser centered on Colin Farrell’s enigmatic lead character.

Leaning into the show’s stylized world, our concept spotlighted John Sugar’s iconic blue 1950s Chevrolet Corvette—creating a moody, in-world piece that hinted at the tone, mystery, and attitude of the series. A bold introduction to a character you won’t forget.