Ahead of Severance Season 2, Apple TV+ brought us in to help create a lightning-in-a-bottle moment — a bold blend of fiction and reality. When the real cast appeared inside a sealed glass cube at Grand Central Station, unsuspecting commuters were stunned. Part performance art, part visual spectacle, the activation went viral, won awards, and redefined what event marketing could be.

This piece has gone on to win multiple awards including Grand Clio Entertainment, D&AD Wood Pencil, a One Show Merit Award and two Webby Awards.