Witness a day in The life of a beat in our latest short film for Apple.

If you’re an artist, you know the best ideas can strike at almost any moment. You can be inspired by a bird chirping out a catchy hook, or a spoon hitting your morning coffee cup. You tell yourself you’ll remember it or grab it later, but you rarely do.

Join a beat-maker, rapper, and producer as they seize those same unexpected moments of inspiration to build a beat bigger than the sum of its parts. All amplified by the latest features in Voice Memos and Logic Pro — now with Flashback Capture, enhanced Stem Splitter, and more.

The beat goes on!