As part of a first-of-its-kind campaign, 1983 worked closely with Porsche and Disney to create a high-concept commercial that fused two of the most iconic brands together.
Directed and produced by 1983, our principal shoot took place within the wind tunnel at Porsche's secret design facility in Stuttgart. We then worked closely with Industrial Light and Magic and the Lucasfilm story team who designed a never before imagined scene within the Star Wars universe. The finished digital and theatrical spot launched globally to promote Star Wars: The Rise of Skywalker and Porsche’s first ever electric car, the ‘Taycan’.

Directed and Produced by 1983.

Client: Porsche / Disney / Lucasfilm

Agency: RTTM / Cramer-Krasselt / Ignition

VFX: Industrial Light and Magic